top of page

Glossary of Terms

On-Page SEO

Meta Tags - information about a website in the HTML of the document. This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers

Keywords - are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is

Titles - an important part of website optimization, and it's distinct from the headline on the page itself. It acts as a name tag for the web page. The title is displayed on your browser tab and tells you what page you're on. Meta titles are also read by search engine robots and seen by users searching the web.


Headers - usually the title of a post on a website, or other emphasized text on the page. It will usually be the largest text that stands out because of its high importance.

Descriptions -  an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates and ranking.

Alternative text on images - the written copy that appears in place of an image on a webpage.  This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

Blog -  a platform where a writer or a group of writers share their views on an individual subject.  Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that's updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines.

Canonical URLa way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs

Responsive design - a way of developing a website so that the device the user is viewing  determines the way that the site will be displayed. This includes mobile phones (smartphones), tablets, and desktop monitors,

Custom social media displays - your website, your logo, your branding will all be linked to your social media outlets.

Structured data / schema - the "language of search engines". This coding makes it easier for search engines to contextualize, understand, and accurately match website content to relevant search queries.  As a result, your business will be listed on Google with "rich results".  Sample

QR Codes - a scannable image that can instantly be read with a Smartphone camera. Once the QR code is scanned, a user will be taken directly to the QR codes action such as:

Link to Your Website Home Page

Link to Your Google Reviews

Call Your Business

Send Customers a Text Message

Send Customers an Email

View Your Business Location

Link to Social Media

Link to Online Store

Link to Book an Appt.


Example:  Book an Appt.


Off-Page SEO

Your website will be submitted to all major search engines

Google Search Console / check for site errors
Access to "Basics of SEO" Videos


For your business, we will create your own:

Website "dashboard" with in-depth statistics & analytics

bottom of page